Having decided that you want to join the thousands who are turning to the Internet as the solution to their financial and maybe even social problems, how are you even to be noticed among this avalanche of people? Well I am going to share with you 3 helpful tips which I believe can help you get the exposure you will need.
Tip #1. Websites & Domain names. You need a home on The Web.
I guess you might have realised by now that if you are going to establish a presence on the Internet, you will need a base. This is ideally your space, your crib, your home. This is where you hang out, entertain, inform, whatever you care to do. This is your home. It is your central point of operations from where you will reach out to your targeted audience dependent on the niche you decide to explore. Simply put, I am talking about a Website. There are a number of services which allow you to build free websites, but in the end you will have to upgrade to have your unique domain name in place as well as to unlock other features associated with the website. These sites Weebly.com, Wix.com, Wordpress.org are a few of the free website builders at your disposal .
Websites serve a number of purposes, the main one being they serve as your unique place on the world wide web and as such along with the website, you will need a website name or Domain Name as commonly called ,where your audience can find you. So the website and domain name go hand in hand. If you are using a FREE service as I am here to build your site, I advise also ensuring that if the Domain name you have in mind for your site is available , then without delay , buy the domain immediately. In this way, when you have completed the website to your satisfaction, you can then transfer the domain name and you are all set. GoDaddy.com is my preferred place for securing domain names. Domain names are always in demand as suggested by the pic below, and sometimes people will want to buy your domain name from you if it is a name they resonate with but were too late to acquire. The most popular domain name prefix is .com. Others available are:- .info, .org, .net, .us, .biz, and the list goes on.
Tip #2. You need A Social Media Presence.
If there was ever a platform that would ensure your presence on the web is felt, it's Social Media. Even if you are the type that likes to go it alone, you need to have a following. You need to be part of a community. Social Media connects you in a way that is explosive and once handled properly can be a powerhouse for your online presence in a way that many across the globe are now beginning to realize.
Now even though you do need to have a Social Media outlet as part of your ensemble to getting as visible as possible, not all platforms are created equal. What do I mean? Well we know Facebook can get us in front of millions of viewers, but even with this vast reach, in recent times, other social networks have been steadily gaining ground with some now even becoming more popular than Facebook among the masses.
I will mention a couple of the more likely ones you may consider to be affiliated with, but I'll also mention the ones I like to call the sleepers. Sleepers for me are the ones that not enough attention was initially being paid to, despite the pull and reach that they have, but are now getting noticed and acknowledged for the potential they have to bring success for their users. Better yet, If I just mention my Sleepers as you will see in the pic below, you will get my drift. Pinterest, Instagram and SnapChat are not only gaining ground, but are the most go to social media platform being used today. If you are going to be seen, heard and noticed you need to get on Social Media. PERIOD!!!
Tip #3. You Need A Blog.
You guessed it. Tip #3 is that you will need a blog. Whether your business is retail or offline & you are seeking to establish a presence online, besides having an impressive looking Website, a catchy Domain Name, and being part of the most widely used and popular social media platform, you still will need to have a voice on the Internet that tells people who you are, what you are about, what you do and what you are offering. You can demonstrate all this effectively through your BLOG.
A Blog is essential in this day and era of business we occupy, because as your business grows and experiences change, so too can that be related in your Blog, so your subscribers /customers are always kept up to date with your services, products and offers thus maintaining your credibility and authority in the niche you occupy.
A Blog properly maintained and presented can also be monetized to bring you monthly revenue as persons are directed to promotions you advertise on your blog as well as the actually products you sell. Blogs can be used to review items and bring awareness to products and services you offer. Remember the idea is to establish a presence on the Internet where you have a home (website), a name (domain) people know, a following (social media) who can communicate with and contact you at will & finally a voice / mouthpiece (blog) where you can give your own spin, opinion and call to action to build your brand, and ultimately take your business to the level you desire.
So there you have my 3 Tips to getting your business in the spotlight. Just to recap,they are:-
1. Website / Domain = Your Home and Brand.
2. Social Media Platforms = Your Community / Followers / Relationships.
3. Blog = Your Voice & Advertiser to the masses exposing you, your craft, products & services .
I do hope this post has been helpful and informative in assisting you towards getting started and becoming a presence on the worldwide web. Feel free to share.